Italy’s cultural and agricultural ministries thave declared 2018 the year of Italian food in the world.
The 2018 has opened with a campaign on social media under #museitaliani launched on the website of the cultural ministry – wwww.beniculturali.it/annodelciboitaliano – focusing on typical gourmet dishes. Other important events are scheduled to promote Italian culture, wine and food sponsoring the Mediterranean diet all over the worlds, which is preset on UNESCO’s list of intangible cultural heritage, the Pantelleria vines, the Piedmont landscapes of Langhe Roero and Monferrato, Parma’s gastronomic tradition and Neapolitan pizza, among others. Other initiatives will include events to support the lands of Prosecco bubbly wine and pasta Amatriciana as UNESCO candidates and to launch rural areas and local products as tourist attractions.
The connection between food, art, culture and landscape will be the focus of a strategy promoting tourism through national tourism agency ENIT and the network of Italian embassies worldwide to highlight how much food and wine are part of Italy’s cultural identity.
“We have a unique heritage worldwide which, thanks to the year dedicated to food, we will be able to promote even more”, said Agriculture Minister Maurizio Martina. “Besides the economic success of this sector reaching record exports worth 40 billion euros in 2017 we want now to outline the strong link between food, land and cultural identity”, he said.
This will be done thanks to a new project creating food districts and involving farmers, fishermen and chefs.
The minister said 2018 will be dedicated to Gualtiero Marchesi, who died on December 26, who represents all these Italian values, promoting them at an international level”.
Cultural Minister Dario Franceschini said the year of Italian food will provide an important occasion to “promote the image of our country in the world”.